Brooke-Lyn Edmonds is a portal born of creativity and spirit, encompassing a desire for beauty in everyday life and style.
With a strong focus on fashion, travel, home and lifestyle, the pages of Brooke-Lyn Edmonds are pridefully penned as a creative outlet featuring style and outfit details, travel experiences and adventures, and a variety of lifestyle content.
Having previously worked as a Wedding & Event Coordinator, along with her experience in Journalism & Public Relations, Brooke-Lyn Edmonds created her online presence initially as a hobby, that has since grown into a passion and business.
Brooke-Lyn’s style can be described as feminine, chic and ever-changing, truly reflecting the sophisticated yet playful nature of her personality. Mixing patterns, colours and textures, ambitiously represents her personal style.
Her aim is to inspire young women to find their inner confidence and unique style in a world that promotes trends, to stand out and be true to themselves.
_In 2011, Brooke-Lyn Edmonds, originally started out as a hobby, with the purpose of keeping family and friends up to date with the happenings of my travel adventures (originally known as Sidewalks & Stilettos). After completing my Degree in Public Relations, and having changed over from Journalism, I was able to identify my passion for writing. Not creative writing, more being creative AND writing. During this time, I realised just how much I loved what I was doing! My passion grew along with my life experience and my travels, and I continued to blog on-and-off for a few years.
It wasn’t until I met my now husband, that I decided to take the leap and start blogging in the fashion world in 2013. Although, my original focus was travel (and it still, to this day, encompasses a large portion of the blog’s direction), I’ve always loved expressing myself through fashion and personal style. My husband, Rohan, and I found that blogging gave us a great excuse to get outdoors and in nature, to explore new local places we hadn’t been to before, and before we knew it we were cultivating a passion together with creating content and taking photos.
The blog started to really take shape after we got married in 2014 (after a few name changes: Sidewalks & Stilettos, Blush by Brooke-Lyn, and now simply, Brooke-Lyn Edmonds)! And much like our marriage, which happened quite ‘quickly’ some might say, our love for creativity and producing lifestyle content for the blog became a part of our everyday life. We had legitimate “excuses” for lack of a better word, to spend time together creating content for the blog… which usually resulted in date nights and forced us to make the most of hair/make-up/outfit/effort that went into each shoot. It was actually a great building block for communication and resulted in us finding a joint-passion within our early years of marriage.
After working with some amazing local Australian brands, I started to clue on to the idea of making the blog more than just a hobby, and started to look at it through the lens of “Business Owner”. I had seen first hand the benefits and opportunities that blogging was creating for me, and when my husband and I moved to NYC in late 2015, we decided to look at it as an opportunity for change… a big change.
So, with a new name (staying true to the identity of the blog/blogger behind the screen, and hopefully the very last of the name changes) I took the blog’s direction and heart-beat to encompass all the things I love and am passionate about: fashion, lifestyle, beauty and of course, travel! The doors that have opened since taking the plunge to manage the blog full-time have been so eye-opening and wonderful, that I could not see myself doing anything else!